How To Create Content Your Ideal Client Wants

We’ve all been taught being genuine is the key to lasting relationships and self-acceptance. However, how important is it for brands to show their true colors?

A recent survey found 86 percent of people say authenticity is the deciding factor on whether they support a brand or not.

Now more than ever, audiences are yearning for brands to pull back the curtain and share content they can relate to.

So before posting that stunning caption with that captivating image to go with it, you have to ask yourself – why will my audience care about what I’m about to share? If you’re having a hard time answering that question then it’s time to create – or update – your customer avatar.

A customer avatar is a detailed profile of your ideal client. This is vastly different from statistics that disregard the individual and instead, look at your ideal client base as a whole. An avatar, when created correctly, does not make assumptions about a client, but rather focuses on one person and researches everything about them.

Creating Your Customer Avatar

  1. Ask yourself what your ideal client is like and find a picture online with someone who resembles it. Are they a boy or girl? Tall or short? Smiling or stoic?
    Asking yourself these questions isn’t for discrimination but rather, to help you see someone as you’re writing content.
  2. What is their home life like?
    Are they married? Do they have children? Any fur babies?
  3. What is their work-life like?
    What field are they in? Do they own a business? Is this their side gig? Are they remote or craving the work-from-home lifestyle?
  4. What are their biggest pain points?
    In order to create content that resonates with your target audience, you have to know what their biggest struggles are. Do they worry about keeping a steady stream of customers? Is their employee turnover rate a constant struggle? Are they trying to have a better work-life balance? Don’t just assume – start reading articles and join Facebook groups where your ideal clients are expressing their concerns. Then ask yourself, what you can bring to the table to help alleviate their pain.
  5. What are their biggest goals?
    If your ideal client wrote a monthly goals list, what would be at the top? If your service or product isn’t something that can contribute to them reaching one of their top goals, then they won’t see it as a priority investment.

Download your FREE copy of my Client Avatar Worksheet:

Get To Know The Author: 

Courtney is a news anchor turned social media manager, coach, and content creator. She loves helping entrepreneurs and business owners generate new leads from their ideal clients while growing a vibrant presence in the digital world. 

What It Takes to Run a Successful Photography Business

If you’re a photographer or a photography marketer, listen up! I sat down with one of the most successful photographers in Atlanta, Andy Brophy who gives us the inside scoop about his daily workflow, specific goals he has for scaling his business, and what it takes to win in the industry.

Click Video to Listen to Our Full Interview:

Next Steps: 

Are you asking questions like, “What gear should I buy”, “How do I find good light in a shoot”, or “How do I write a proposal”? For the first time, Andy is taking several students under his wing to mentor so they can confidently run a thriving photography business.

Is that person you? If so, learn more about his program, here

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Get To Know The Author: 

Courtney is a news anchor turned social media manager & content creator.
She loves educating her followers on successfully growing a business, the power of developing a flexible schedule, and mental health.

IG Stories Are 2019’s ‘Power-Up’ For Engagement

Do you ever feel like it’s a coin toss on whether what you post to Instagram that day will get the reaction you’re hoping for?

“Is my picture quality good enough?”
“Is my caption too long… too short…. too boring…. too intense?”
“Did I use enough hashtags… did I use too many hashtags?”

If you allow yourself, you can rack your brain for hours before ever hitting the share button.

Fortunately for all of us that like change, we’re in luck because the way we receive engagement on our personal and business pages is changing due to Instagram’s ever changing algorithm.

Keeping up with the algorithm

Before you tune this out because the word algorithm instantly makes your blood pressure rise, know it’s attainable to work with once you know how it works.

The easiest way to help understand what Instagram’s algorithm is doing is to observe what you’re seeing on your feeds and IG stories.

IG strives to make their site unique to you. So it stores the things you like, save, comment on and click. This is why every other video on my explore page is of Meghan Markle, #issues.

Interest

It doesn’t stop there though. IG now strives to guess what you’re interested in before you ever show interest. tenorBased on your previous behavior, it will pick content similar to what you’re accustomed to liking and analyze what it is about a post that you like.

Finding your niche and creating an audience around that niche will help create a foundation for Instagram to use in your favor. If you constantly put content out there that your audience is accustomed to engaging with, Instagram will note that and show your post on more of your follower’s feeds.

Time

When you post something to Instagram, the algorithm calculates how much your audience will like it based on how quickly it picks up traction. So, when IG decides to place your content on someone else’s feed, the question to ask is: is that person clicking on it, liking it, saving it or commenting on it? If the answer is YES, then the algorithm will categorize it as popular content and show it to more people. If the answer is no, then that is Instagram’s cue to replace your content with something more engaging. Nothing personal. It’s just the game.

A great way to help keep engagement up during the onset of a post is to be active when you initially post. When someone comments on your post, try to comment back quickly. Also, share your post in your own IG story to get more eyes on your content which can, in return, produce more engagement.

Community

Instagram cares about who you care about. Meaning, it keeps tabs on the people you engage the most with and assumes your “friends” will continue engaging with your fresh content.

An easy way to create connectivity with specific followers is to like their posts, comment on their posts and tag them in your posts/stories. Chances are, they will do the same thing for you. Aw look at that, a digital friendship is born.

The power of the story

Now that you have the fundamentals of the algorithm, you can easily segue into capitalizing on your IG stories. In fact, I did a test for a week to show what stories did for my own page.

Below shows whether I posted an IG story, a regular post (or both) and the followers that resulted from it:

  • Wednesday: story, no post.
    5 new followers, total: 1,446
  • Thursday: story and post.
    17 new followers, total: 1,457
  • Friday: story, no post.
    3 new followers, total: 1,451
  • Saturday: story, no post.
    4 new followers, total: 1,455
  • Sunday: story, no post.
    4 new followers, total: 1,451
  • Monday: story, and post.
    13 new followers, total: 1,464
  • Tuesday: story, and post.
    6 new followers, total: 1,470
  • Wednesday: story, no post.
    31 new followers, total: 1,501

Total Growth: 55 New Followers

You can see that days I just posted an IG story, still resulted in growth. Of course people are into the “follow to unfollow” game so these stats reflect that. However, it doesn’t discount the power of the story.

What’s even better about these results is unlike your posts, people don’t care if your IG stories are doctored up. In fact, your followers actually prefer authentic videos/pictures in your stories. I simply posted what I was doing, put a hashtag and let Instagram’s algorithm do the rest.

Get To Know The Author: 

Courtney is a news anchor turned social media coordinator & content creator.
She loves educating her followers on social trends, skincare, and wellness.