How Company Videos Can Boost Morale and Conversion Rates

 

 

I shot this holiday trivia video of Thomas Eye Group’s employees for internal and external purposes.

Need a way to engage employees, boost overall morale, and increase conversions and sales for your company? Try creating your own videos. 


Morale Booster 

When we think of company culture, we mainly focus on attracting those from the outside to buy-in on what’s going on inside. Let’s face it though, one bad apple can spoil the entire bunch. So, in order to help establish your company’s culture, your employees have to be convinced that the culture you are creating is authentic to what is actually going on. Videos that get people working together, showing success, or simply having fun is an easy way to increase overall morale.

Not only that, authenticity can be sensed through a camera. So if your employees aren’t buying it, neither will the majority of your customers.  

Conversions

Potential customers can sniff out fake behavior from your company better than most reoccurring customers because they are not loyal to your brand…. yet. Videos can be a great tool to help break-down a buyer’s skepticism or hesitancy to your brand. Getting a sense of what it’s like behind the scenes can help potential buyers feel connected to your company before they make a purchase. 

Once that connection is there, it’s a lot easier to convert those potential buyers into customers. Also, where you put videos matters. Social media is king when it comes to engagement but for conversions, landing pages are a location where you can profit a great deal. Unbounce reports that including a video on landing pages can increase conversion by 80%.

I’d love to help your company take the next step it needs to built brand awareness and increase sales. If you’re interested in having a video produced for your business, leave a comment below – I’d love to work with you! 

Get To Know The Author: 

Courtney is a news anchor turned social media coordinator & content creator.
She loves educating her followers on most recent marketing and social trends.